Product Marketing Consulting
Even if your company produces some of the best products in its class, you still need to market the product effectively to find long-term business success. If you’re looking to hire product consultants to improve your product marketing team, our team at Cultivate Advisors is here to help you create product awareness and drive demand. From customer research to ensuring a product-market fit, we’re here to help you achieve sustainable growth and go to market confidently.
We Know
Product Marketing
Product marketing consists of understanding your product and knowing how to market your unique selling points to your target customer effectively. Although this is straightforward, many companies like to hire and invest in product consultants or a product marketing agency that can assist with your go-to-market strategy to result in more reach, shortened sales cycles, and increased retention.
The right product marketing consultant can:
- Increase your conversion rate by understanding how to talk to your target audience more effectively to achieve the most value.
- Provide you with resources, support, and high-level management to take each product to market in the most effective manner possible.
- Work alongside you as your strategic partner, helping to establish new product frameworks that you might not have considered before.
- Assist with both one-off product launches in addition to helping you craft your overall product marketing strategy.
- Evaluate the current processes of your in-house team and identify key areas for growth and improvement.
You can expect top-tier service and attention to detail when you work with our team at Cultivate Advisors! No matter your product or your industry, we have experts who can help you refine your product marketing efforts.
How We Help You
Streamline Your Product Marketing
As providers of product consulting services, we’ve developed a streamlined yet flexible approach to help organizations with their product marketing efforts and knowledge. We’ll first get to know your current messaging strategy and brand positioning to help us get a foundation for your process. We can also assist with product marketing workshops that align your cross-functional teams.
STEP 1Badges
Identify Your Target Audience
The best product marketer knows their audience inside and out. How you market your product starts with an understanding of your target buyer personas. We can help you further define your target customers and tailor your messaging to resonate with them. From technology companies to enterprise-level companies, knowing your target audience is an essential product marketing function.
STEP 2Badges
Product Strategy Development
With a sound product marketing strategy in place, you’ll now be able to create and execute relevant campaigns packed with content that provides an on-brand experience for your customers at every touch point. These strategies should ensure a product-market fit and provide an on-brand experience for those you’re targeting.
STEP 3Badges
Product Positioning
Every successful marketer knows the importance of product positioning to achieve sustainable growth. We can work alongside your broader marketing team to tell your product story effectively. This includes addressing how your product can help overcome pain points through pricing and customer research.
STEP 4Badges
Ongoing Improvement
After a launch, your product needs to continue to stay relevant to your target customers. At Cultivate, we can assist with the evolving needs and expectations that your product will have over time. Constantly tweaking your current processes can help you continue to address pain points and stay relevant for your consumers.
Product Marketing Is Just a Part of the Workflow
At Cultivate Advisors, we proudly offer exit strategy development, but this is only one of the services that we offer. We utilize a unique propeller methodology that consists of various business aspects that work in tandem to improve your company. See how else we can help you!
Meet Our Team of Advisors
Get to know our team of qualified and passionate sales strategy consultants below! Our team is ready to get to work to help you grow your business.
Greg Maddox
Chicago, IL
Agata Chydzinski
Senior Business Advisor
Chicago, IL
Angi Semler Welch
Senior Business Advisor
Chicago, IL
Meet more Advisors
See How We’ve Helped Business Owners
There’s no denying that product marketing consulting isn’t a one-size-fits-all approach. Different industries and companies require different needs in order to go to market and achieve success. For a better understanding of how our team has helped countless companies like yours with their product marketing efforts, we encourage you to browse through our success stories below.
B2B RECRUITING
Red Circle Technology
Michael Melendrez
- Set achievable goals to increase revenue
- Hire and train new team members to own key processes
- Refined services, increase pricing, and create a monthly retainer with clients to increase revenue
We Work with Your Industry
Many industries and consumer-facing companies rely on product marketing to help achieve overall success. Our team at Cultivate Advisors has a deep understanding of business, allowing us to work with companies in over 160 industries
High Tech
High Tech
Our pricing consulting services for high-tech companies help optimize pricing structures and strategies for software, hardware, and other technology products, driving revenue and maximizing profitability. Allow our pricing specialist to help you achieve pricing excellence and give your tech company a competitive edge.
Hospitality & Hotel Business
Hospitality & Hotel Business
If you’re looking for a travel consulting company, Cultivate Advisors is your trusted solution. We can help travel and tourism companies grow their business through thoughtful strategies.
Real Estate
Real Estate
Your search for quality real estate consulting services stops with Cultivate Advisors. We’ve helped countless organizations maximize their investments and improve their business.
Other industries your business relates to
Let’s Grow Your Business Together!
Set up a quick call to learn more about Cultivate and get a free assessment.